Let’s face it:
Running a local business in 2024 isn’t easy.
You’re juggling a million tasks, trying to keep customers happy and somehow stay ahead of the competition. It’s enough to make your head spin, right?
But what if there was a way to boost your business and see a solid return on your investment? That’s where digital marketing comes in.
I know what you might be thinking. “Digital marketing? Isn’t that just for big companies with fancy websites?”
Not at all.
In fact, it’s becoming a must-have for local businesses like yours.
Simply put, digital marketing is about getting your business noticed online. It’s how you can reach new customers, keep in touch with regulars, and grow your business—all through the power of the internet.
Sure, the online world can seem complicated. It feels like things change on a daily basis. But don’t worry—we’re here to break it down for you. We’ll walk you through the best digital marketing strategies for local businesses in 2024, no tech degree required.
Ready to see how digital marketing can work for you?
Let’s start with something you might already have but probably aren’t using to its full potential—your website. Believe me, it’s more important than you think.
Your Website Reflects The Core Of Your Business
Think of your website as your business’s online storefront. It’s often the first impression potential customers get of your business, and you know what they say about first impressions—they count.
Now, you might be wondering, “Do I really need a fancy website? Can’t I just use social media?”
Here’s the thing:
While social media is important (and we’ll get to that later), your website is the only online space you truly own and control.
Here’s a helpful way to think about it: your marketing budget is like water, and your website is the bucket that holds it. If your website isn’t doing its job properly, it’s like having a leaky bucket—your marketing efforts might just go to waste.
So, what makes a good website? Here are the basics:
- It works well on mobile phones (that’s how most people browse these days)
- It loads quickly (because nobody likes waiting)
- It’s easy to navigate (no one should need a map to find your contact info)
- It clearly shows what your business offers
- It has simple ways for customers to get in touch or make a purchase
Remember, your website isn’t just a digital business card. It’s a tool for generating leads, making sales, and growing your business, so it’s worth investing in getting it right.
Overview of Key Digital Marketing Strategies
1. Search Engine Optimisation (SEO)
2. Google Ads
3. Facebook Advertising
4. Content Marketing
5. Email Marketing
6. Social Media Marketing
Putting It All Together: Your Digital Marketing Game Plan
Feeling a bit overwhelmed by all these digital marketing strategies?
Don’t sweat it. Let’s break it down into a practical plan you can actually use while highlighting why a diversified approach is key.
- Start with your website. It’s your digital storefront, so make sure it’s in top shape.
- If you’re on a tight budget, begin with Google Ads. It’s quick, and you control your spending.
- Got more to invest? Pair Google Ads with SEO. This combo gives you immediate visibility and long-term growth.
- As you grow, explore Facebook or Instagram ads to reach new audiences.
- Don’t forget content marketing and email. These build lasting customer relationships.
- Finally, consider social media for brand awareness.
Now, here’s the secret sauce: don’t put all your eggs in one basket.
Using multiple strategies isn’t just about trying everything; it’s about creating a robust marketing ecosystem. Each strategy supports the others. Your SEO efforts fuel your content, which you share on social media and in emails. Your ads drive traffic to your optimised website. It’s all connected.
This diversified approach also helps you weather changes in the digital landscape. You’re not left high and dry if one channel becomes less effective.
Remember, you don’t need to implement everything at once. Start with what fits your budget and goals, then expand as you see results. The key is to begin, learn from your efforts, and adjust as you go.
Ready to take your local business to the next level online?
The digital world is full of opportunities. And if you need guidance along the way, don’t hesitate to reach out. Get in touch with Greg O’Rourke of Dojo Web Group for a free digital marketing audit today.
