As a local business owner, you always look for effective ways to reach your customers. You’ve probably tried social media and maybe even dabbled in Google Ads. But there’s a powerful tool you might be overlooking, one that’s been around for years and still packs a punch: email marketing. “Email? That’s old news!” we hear …
Email Marketing Basics for Local Business Success Read More »
Picture this: A potential customer in your area needs exactly what your business offers. They pull out their phone, type a few words into Google, and… your competitor’s name pops up. Not yours. Ouch. Your situation is not unique. Many local business owners struggle to be found online, even by people practically next door. You …
Search Engine Optimisation: Is It Still Relevant in 2024? Read More »
As a local business owner, you’ve probably heard about Google Ads and Facebook Ads. These online advertising platforms are powerful tools that can help grow your business, but choosing between them can be tricky. You might be thinking: Which one is better for my business? How do they work? And most importantly, will they actually …
Google Ads vs Facebook Ads: Choose the Best for Your Business Read More »
You’re scrolling through your business’s social media feed. Likes, shares, and comments are flooding in. It feels great, doesn’t it? But then, the excitement fades as you check your sales figures and… crickets. The disappointment is palpable. In recent years, businesses have been told that social media is the holy grail of marketing. It’s where …
The Social Media Paradox: High Spend, Low Leads Explained Read More »
Let’s face it: Running a local business in 2024 isn’t easy. You’re juggling a million tasks, trying to keep customers happy and somehow stay ahead of the competition. It’s enough to make your head spin, right? But what if there was a way to boost your business and see a solid return on your investment? …
Boost Your Local Biz with Winning Digital Marketing Strategies Read More »
As the saying goes, death and taxes are the only two certainties in life. For business owners and entrepreneurs, Australian business taxes are an unavoidable reality that must be fully understood and accounted for. Staying compliant with your tax obligations is essential to maintaining good relations with the Australian Taxation Office (ATO) and avoiding penalties. …
Australian Business Taxes: Compliance Overview For Business Owners Read More »
Director IDs are necessary in Australian business to ensure that companies are operating legally, with the best interests of the company at heart. It is used to prevent the use of false or fraudulent director identities. As an experienced accountant dedicated to enhancing corporate transparency and governance, I’m here to clarify the Director ID for …
What is a Director ID? Prevent Fraud, Ensure Integrity Read More »
Jumping into the startup world is exciting, but there’s one thing you really need to nail down from the start: Accounting. Here’s the thing: Accounting for startups isn’t just about filling out forms and ticking boxes; it’s what keeps your business on solid ground. If you overlook it or don’t get it right from the …
Accounting for Startups: Building a Solid Financial Base Read More »
For small business owners, the prospect of an audit by the Australian Taxation Office (ATO) can seem intimidating. Yet, it’s important to remember that these audits are a standard part of ensuring legal compliance and accuracy in your financial affairs. There’s no need for the word ‘audit’ to set off alarm bells. Managing an ATO …
ATO Audit Insights for Effective Business Management Read More »
As an accountant, one question I get all the time is, “When does a hobby become a business?” This is a critical distinction when it comes to your tax obligations. In this post, I’ll walk through the key factors that transform a hobby into a bonafide business in the eyes of the Australian Taxation Office …
Business vs Hobby: Navigating the Fine Line with ATO’s Rules Read More »
